Over the semester, my eyes have widened to see a colourful world of international media. For someone like me, who has not yet traveled, I have been inspired by the fact that the media I consume on a daily basis is in fact global. With influences, information and ideas flowing from all over the world. To me, an Australian university student, living in the suburbs of the South Coast it’s exciting to know that I can still connect on a global scale
“The Globalisation of communication is seen as an agent of empowerment, education, democracy and equality”
(O’Shaughnessy, M & Stadler, J, 2008)
We get the majority of info we know about the world through the media. I’ve discovered that becoming internationally savvy fosters more cooperation and can facilitate a cosmopolitan culture. I’ve been exposed to cultures and concepts that only through thinking globally we can come to understand them.
Perhaps the globalisation of media hasn’t created Marshal McLuhan’s idealistic ‘Global Village,’ but over this subject I’ve come to realise that international tolerance even in just some cultural aspects have been motivated by intentional media flows.
This acceleration of flows is no doubt credited to the media and advances in technology and more than ever we can communicate and interact on an international scale in a matter of seconds.
Arjun Appadurai’s description of the “five dimensions of cultural flows” ethnoscapes, mediascapes, technoscapes, financescapes and ideaoscapes (Appaduari, p 33, 1996). Te Turu Herenga from the University of Aukland summarises Appaduari’s ideas stating, “we are influenced or exposed to the increased movement of others and what that brings to our existence” (2009). These dimensions are considered as “building blocks” of ideology from around the world and are applied to topics we have explored over the past nine weeks.
Take the culture of hip hop, originating from African American culture in New York to becoming a global phenomenon that has branched to all countries, making it essentially their own. Or Global film and TV industries, their influence has crossed boarders and in turn demonstrating the fluidity of global content when it passes through media.
If anything, exploring the world of international media has broadened my perspective, pushing me to enhance my thinking and participate on a global scale.
I leave you with this, a joyous representation of dance form around the world…
Appadurai, A (1996) ‘Disjuncture and Difference in the Global Cultural Economy’ Modernity at Large: Cultural Dimensions of Globalization Minneapolis and London: University of Minnesota Press, pp. 27-47
O’Shaughnessy, M and Stadler, J (2008) ‘Globalisation’ Media and Society (fifth edition) Oxford: Oxford University Press, pp. 458-471